Come here often?

*

Come here often? *

I’m Marisa, a creative strategist, director and multi-disciplinary designer who thinks outside the lines for a living. Lucky me!

Known for applying multifaceted design-thinking skills and 10+ years of visual design experience to propelling brands and campaigns forward.

Specialties include brand & omnichannel marketing strategy and design, copywriting, creative directing, paid social, organic social, influencer strategy, UGC, and full scale production.

Résumé

TLDR; I develop creative, concepts & campaigns born from best practices and backed by empathy, culture, and data-driven insights for some of the best brands and talent in the world

Independent Creative Director, Strategist & Designer

2026 - Present

Freelance / Marisa Kuberra LLC — San Diego, CA

Clients: Lizabanks Campagna, Keena, Jean's NYC

  • Provide end-to-end creative direction and brand strategy for early-stage startups and independent talent across comedy, sports/fitness, and hospitality

  • Own brand identity, campaign concepting, and creative execution directly with founders, operating as sole creative partner from strategy through delivery

Senior Creative Strategist, Digital Brand Marketing 

2024 - 2025

Corner Table Creative — New York, NY

Clients: Sweetgreen, Peacock, Marriott, AOL, Kernel (by Chipotle founder Steve Ells)

  • Grew the agency's largest accounts by 122% and 93% YoY by fostering partnership and delivering with excellence

  • Led strategy and creative for Sweetgreen's viral Paul Mescal paid-social moment (631% higher CTR, 300% more cost-efficient than campaign average), Peacock's 2024 Olympics acquisition campaign, and Peacock's Black Friday campaign

  • Spearheaded strategic development and execution of data-driven, culturally relevant campaigns — from copy to creative approach — for high-profile clients, driving measurable audience engagement and business impact

  • Cultivated strong client relationships by deeply understanding their objectives, presenting compelling, consumer-centric end-to-end marketing plans, and delivering work aligned with their business goals

  • Led multiple cross-functional teams in concept development, copywriting, creative direction, creative testing, and campaign optimization, ensuring high-quality output tailored to platform-specific trends and audience insights

  • Managed and mentored team members, contractors, and external partners in key areas of expertise to foster a collaborative environment, optimize resource allocation, and drive professional growth

  • Implemented and helped define agency-wide processes to improve operational efficiency in ambiguous situations, manage scopes of work, and scale projects effectively for maximum creative impact

Creative Strategist & Designer

2021-2024

Code3 (Formerly SocialCode) — New York, NY

Clients: StockX, Tractor Beverages, P&G, SailGP, Metropolitan Park (NY Mets' Steve Cohen), Rent the Runway

  • Synthesized complex consumer trends and data into timely, actionable creative strategies (brand narratives, manifestos, social and owned-channel copy, UX/UI web, customer journeys, production) for external brand partners

  • Acted as a trusted partner to clients' creative, brand, and marketing teams and a liaison with internal teams, ensuring flawless execution and delivery while challenging brands forward

  • Led the internal team toward success by reviewing client briefs, leading brainstorms, storyboarding, and providing creative direction and feedback

  • Propelled workstreams forward and transformed ideas into action, elevating team output with culturally-aware storytelling and always-on brand visuals at the center

  • Owned project management across accounts (Salesforce, Monday.com, Asana): timelines, QA, and on-time delivery

  • Stayed ahead of emerging trends and specialized in curating nuanced, short-form content across platforms

  • Partnered directly with the data analytics team to establish reporting capabilities company-wide

  • Hands-on execution of 100+ creative assets per year alongside core strategy responsibilities

  • Managed and mentored team members, interns, and external contractors

  • Audited the company's DEI processes as a member of the DEI panel and supported implementing new creative processes

Design Consultant & Copy Editor

2021

The Berkeley Innovation Group — Berkeley, CA

Clients: Healthcare Groups

  • Launched an end-to-end client solution offering for healthcare companies

  • Led UX and UI design execution for design sprints, prototyping, and product design

  • Co-authored a published ethnography on frontline COVID-19 healthcare workers

UI-UX Design Intern

2020

Hewlett Packard Enterprise (HPE) — San Jose, CA

HPE Design System Team

  • Led UX/UI design of a web interface for a new subsidiary of the company's React-based framework, in Figma

  • Collaborated with front-end developers and engineers to build a full end-to-end website design and development in three months

  • Conducted HPE's first Remote Design Sprint (RDS) and built out the company's design-sprint infrastructure for future ideation

  • Ran ideation, prototyping, and usability testing using Figma and RDS

  • Evaluated user-tested insights to inform the UX journey and functionality of the new site