JEAN’S NYC

The Opportunity

Jean’s is an upscale, downtown NYC restaurant with a focus on seasonal ingredients, thoughtful sourcing, and a distinctly curated vibe (think: farm meets clubbing). They often collaborate with other cool restaurants and DJs by putting on special events, sparking the need for promotional content to spark interest.

The Approach

Creative direction focuses on developing social-first partnership posters that drive excitement and seamlessly blend brand aesthetics together. The work utilizes graphic typography and vintage-adjacent effects to create chic, understated, and slightly mysterious designs that pique curiosity without giving everything about the pop-up away.

The Result

An archival collection of posters that gives each Jean’s partnership their own visual moment, while also reinforcing the restaurant’s larger branding. Each piece works as both event marketing and brand building, creating anticipation and keeping Jean’s top of mind.

Creative Direction · Visual Identity · Campaign Design
Creative Strategist / Designer· 2026