The Opportunity

Lizabanks Campagna is a rising stand-up comedian who built a loyal online following of over 250k (and counting) through her quick-witted, magnetic videos as an NYC tour guide at the Metropolitan Museum of Art and Grand Central. To support her growth on the live touring, she needed to cultivate a distinct visual identity to elevate her comedic brand, drive awareness and ultimately assist in ticket sales.

The Approach

Blending her passion for art history with her energetic Gen Z charm, I established a vibrant visual direction rooted in bold primary colors, Y2K nostalgia, and pop-art references. The visual language bridges her background as a historical tour guide with her relatable perspective on navigating her 20s.

The Result

An expansive, highly-recognizable creative direction for maximum performance across digital channels and promo materials. The flexible system centers her name and likeness alongside high-contrast graphics—creating immediate brand recognition supporting awareness and consideration for live shows.

Creative Direction · Visual Identity · Campaign Design
Creative Director· 2026